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FIFA and Google Parent Strike Historic Streaming Deal For 2034 Worlds
5 articles |
Updated 3h ago |
Created 17h ago
The International Football Federation (FIFA) has reached a historic agreement with YouTube, allowing rights-holding broadcasters to stream live World Cup action on the platform for free during this summer's tournament in Qatar; while specific details regarding future tournaments remain under negotiation at present time only current season arrangements have been confirmed officially by both parties.
Key Points
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1FIFA and YouTube have reached an agreement for streaming all matches of this summer's FIFA World Cup.
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2The deal allows viewers in participating countries who subscribe to a specific service (like Google Play) free access, while rights-holding broadcasters can stream live action on the platform. This arrangement is described as 'game-changing' by some sources and potentially historic or unprecedented for football broadcasting via YouTube.
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3This partnership marks an expansion of digital media's role in major sporting events.
Developments
[Mar 18, Mar]
FIFA announced the agreement with YouTube on Tuesday (specifically March) for streaming rights to this summer's World Cup. The deal involves a specific service subscription model allowing free access in certain regions.
Futbal bojuje o pozornosť mladých divákov. Zápasy MS vo futbale budú aj na YouTube
Sport.aktuality.sk
21h ago