French spirits giant Pernod Ricard in merger talks with Brown-Forman owner of Jack Daniels'
On March 26, France-based alcohol producer and parent company confirmed that discussions are underway for a potential deal between the two companies which could result in one world-leading spirit manufacturer being created by combining their operations together as they seek growth opportunities within this sector despite its current challenging environment according to sources reporting on Thursday morning.
Key Points
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1French spirits giant Pernod Ricard is in merger talks with Brown-Forman to create a major global force.
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2The proposed deal would be structured as an equal partnership between the two companies.
Developments
Perspectives
French spirits giant Pernot Ricard has confirmed discussions with Brown-Forman in a context of gloom for the sector, aiming to create 'un leader mondial des spiritueux' through what is described as an envisaged merger.
— (Bfmtv)Pernod Ricard and Jack Daniel's owner are engaged in talks over a potential fusion intended specifically to establish itself as one of the world spirits giants, despite weakening alcohol consumption worldwide. The deal would represent a 'merger of equals'.
— [Lemonde.fr]A French beverages giant is evaluating possible merger with Brown-Forman and has been approached by Pernod Ricard regarding this potential fusion.
— (Jornaldenegocios.pt)Pernot Ricard maintains conversations to merge itself as a manufacturer of Jack Daniel's, confirming the ongoing discussions between both parties in March 2019 context
— [Larepublica]