‘Spider-Man: Brand New Day’ Trailer Shatters Record With 718.6 Million Views — The Biggest Movie Trailer Launch in History
In the span of just eight hours after its Wednesday morning release on March 19, Sony Pictures and Marvel Studios' "Spider-Man: Brand New Day" shattered all previous records by accumulating a staggering 718.6 million views online according to market research firm WaveMetrix.
Key Points
-
1Spider-Man Brand New Day has set the all-time record for most-watched movie trailer with over 718.6 million views.
-
2The new Spider-Man film is scheduled to release worldwide on July 31, 2026.
Developments
Perspectives
The Spider-Man: Brand New Day trailer has shattered all-time records with over 718.6 million viewers, surpassing the previous record set by 'Deadpool & Wolverine' and even beating out GTA 6's recent performance.
— [Mar 20, 13:14] Trailer nieuwe Spider-Man-film verpulvert alle records (Destentor.nl)'Spider-Man: Brand New Day,' released for a July 31 worldwide date in the MCU franchise, has become the most-watched trailer of all time with over 700 million views.
— [Mar 20, 08:43] Spider-Man: Brand New Day Trailer Becomes the Most-Watched of All Time (Deccanchronicle)'Spider-Man: Brand New Day' has set a new record as the most viewed movie trailer in history with over 719 million views.
— [Mar 20, 03:46] 'Spider-Man: Brand New Day' sets brand new record (Manilatimes)'Deadpool & Wolverine's previous benchmark of nearly half a billion viewers has been completely surpassed by the Spider-Man trailer in just eight hours.
— [Mar 19, 20:45] 'Spider-Man: Brand New Day' Trailer Breaks Global Record (Thewrap)'GTA 6's recent record of over half a billion views has finally been beaten by the Spider-Man trailer in its debut.
— [Mar 19, 20:45] GTA 6's Trailer Record Finally Beaten By Spider-ManThe new *Spider-Man* franchise installment, set for a July 31, 2026 release featuring Jon Bernthal and Mark Ruffalo alongside the cast of previous films has generated its most-watched trailer in history with over 718 million views. This record-breaking performance surpasses Deadpool & Wolverine's prior high by more than double amid recent box office challenges for Marvel Studios following a year marked by multiple underperforming releases including *The Fantastic Four: First Steps*.
Sony Pictures reports that *'Spider-Man: Brand New Day'* has set a new record by garnering **718.6 million views** in its first 24 hours of online release on IMDb's website. This performance surpasses the previous records held both globally and within Philippine cinemas, with production scheduled to begin for an expected July 29, 2025 theatrical debut (note: text states "July 29" without a year; context implies upcoming future relative to article date).
The trailer for *Spider-Man: Brand New Day* has become the most-viewed movie launch in history after surpassing 718 million views within its first day, overtaking previous records set by both a film (*Deadpool & Wolverine*) and an interactive game. The teaser was released to build momentum before revealing that Tom Holland's Spider-Man returns four years later as Peter Parker lives alone while facing new threats alongside Zendaya in the directorial debut of Destin Daniel Cretton.