AWS launches new Transformer Smartphone project focusing on personalization and apps integration
Reuters reports that more than 10 years after shelving its failed Fire Phone, Amazon is developing a codenamed "Transformer" smartphone through the company's Devices and Services division. The device will feature personalized AI capabilities designed to streamline access across various applications within the ecosystem rather than relying on Alexa as an operating system replacement or primary function.
Key Points
-
1Amazon plans a new in-house developed smartphone codenamed Transformer after more than 10 years since its failed Fire Phone launch.
-
2The device is being built by Devices and Services division with features focused on AI, personalization to integrate Amazon apps like shopping services., 'Transformer' will center around the Alexa assistant but it may not be a standalone operating system.
Developments
Reuters reports Amazon is developing a new smartphone to integrate Alexa and offer personalized shopping features, marking the company's second attempt at smartphones after failing with Fire Phone in 2014 while costing tens of millions. However, Reuters could not confirm these details directly from Amazon or establish any release timeline for potential future projects like this one that may be scrapped before launch.
Amazon plans an in-house 'Transformer' smartphone focused on AI and Alexa integration, aiming to replace traditional apps as part of its long-term vision for voice-controlled assistants while addressing competition from rivals like Google's Pixel phones; however, the launch date is unknown. This initiative follows Amazon 2014 Fire Phone failure but carries a risk that it could be scrapped if company strategy shifts or market conditions change before release.