Google Executive Leads Siri Fix Push at Apple
Apple has hired Lilian Rincon as its new vice president of product marketing for artificial intelligence on March 27th following her tenure at Google where she served in various leadership roles including VP of Product Management since late last year. This strategic move comes just days before Apple's delayed and more personalized overhaul of Siri, with the company aiming to retool its entire AI platform under Rincon who will report directly to Greg Joswiak as part of a broader effort to fix user experience issues in voice assistants like those found on iOS 18 beta builds.
Key Points
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1Apple has hired Lilian Rincón as its new Vice President of Product Marketing for Artificial Intelligence.
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2Rincon is a former Google executive who spent nearly a decade at the company, previously serving in product management roles including VP positions.
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3Her appointment comes alongside Apple's efforts to retool and overhaul Siri with more personalized features following delays.
Developments
Apple has hired Lilian Rincon as vice president of product marketing for artificial intelligence to oversee its new Siri rebuild using Alphabet's Gemini models after delays with earlier features, marking a strategic shift toward leveraging Google technology. This appointment positions her directly under Greg Joswiak and aims to enhance conversational AI capabilities while helping Apple compete in the generative AI market against rivals like OpenAI and Microsoft Copilot.
Apple hired Lilian Rincon as vice president for product marketing to lead AI platforms including Siri after she joined from Google in 2017; this move follows the departure of John Giannandrea and reflects ongoing restructuring amid repeated delays, such that new features have been pushed back multiple times.
Apple has hired former Google Vice President Lilian Rincon as its vice president of product marketing for artificial intelligence. She will oversee Apple's entire AI platform strategy, including the upcoming rollout and chatbot version of Siri scheduled to be unveiled at WWDC 2026 in June.
Apple has hired Google executive Lilian Rincon as president of product marketing for artificial intelligence ahead of an upcoming Siri overhaul using Alphabet's Gemini AI model, with reports indicating the update will be delayed and more personalized than previously announced. She is set to report directly to Apple Senior Vice President Greg Joswiak after overseeing shopping and assistant products at Google during her nearly decade-long tenure there.
Apple has hired Google VP Lilian Rincon to lead product marketing across its entire suite of artificial intelligence platforms under the leadership Greg Joswiak reports directly from her role as vice president for worldwide AI strategy, which includes Apple Intelligence and Siri; she will oversee these initiatives following recent restructuring efforts that also saw John Giannandrea step down.