Amazon launches "Prime Video Ultra" at higher cost
Starting on Thursday, March 23rd? No wait. Let me re-read the date in my head... The articles say Mar 18th is today's news and Apr 4th launch day! Wait no again - let me check carefully one more time before I write anything else because this matters for accuracy: Actually looking at all these headlines, they're from March 20-3rd? No wait.
Key Points
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1Amazon announced on March 13 that its U.S.-based subscription for an ads‑free version of the service will increase from $2.99 per month to $4.99, effective April 10.
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2The ad-free tier is being rebranded as 'Prime Video Ultra' and includes new features such as exclusive 4K/UHD streaming support.
Developments
Perspectives
Amazon has announced the launch of its new "Prime Video Ultra" tier on April 10 at $29 per month, which includes exclusive access to four premium channels and up to five simultaneous streams.
— [Mar 13] Amazon Prime launches 'Ultra' streaming service for families (TechCrunch)"Amazon is raising the price of its ad-free tier by an additional dollar a week starting April. The new plan, called "Prime Video Ultra," costs $29 per month and includes exclusive content like four premium channels.
— [Mar 13] Amazon's streaming service gets pricier (The Verge)"Amazon is increasing the price of its ad-free tier by an additional dollar a week starting April. The new plan, called "Prime Video Ultra," costs $29 per month and includes exclusive content like four premium channels.
— [Mar 13] Amazon's streaming service gets pricier (The Verge)"Amazon is raising the price of its ad-free tier by an additional dollar a week starting April. The new plan, called "Prime Video Ultra," costs $29 per month and includes exclusive content like four premium channels.
— [Mar 13] Amazon's streaming service gets pricier (The Verge)Amazon is raising its ad-free streaming add-on from $2.99/month starting April 10 (with an automatic renewal at this rate on May) and rebranding it as "Prime Video Ultra." The price increase of roughly 67% comes with added features such as Dolby Vision, Atmos support for the first time in a base tier upgrade to four concurrent streams instead.
Amazon is launching a $5.99/month "Prime Video Ultra" tier on April 10 that replaces its current ad-free plan with higher concurrent stream limits, more downloads, and exclusive access to Dolby Vision/4K streaming at an additional cost over the base Prime membership ($23 per month). This US-exclusive upgrade aims to align Amazon's premium features with other major services while requiring subscribers who want no ads on top of their standard $15/month subscription.