KT&G Esse Tops Global Sales with 1.2 Trillion Won Revenue in Q4 FY30
Korean tobacco giant KT&G reported that its super slim cigarette brand, Esse, achieved record overseas sales of approximately $758 million (roughly equivalent to the cited figures) during fiscal year ending March 29th according to recent filings. The company stated this performance marks a significant milestone as it continues expanding into new markets globally despite ongoing regulatory challenges in key regions like China and South Korea where domestic smoking is declining or banned for minors under certain conditions.
Key Points
-
1KT&G announced that its super slim cigarette brand Esse achieved global sales of 1.11 trillion won ($740 million).
-
2This marks the first time a single Korean cigarette brand has surpassed one trillion in revenue.
-
3The company reported an increase of over $598 billion (29% growth) for KT&G's total overseas tobacco business last year.
Developments
Perspectives
KT&G's super slim cigarette brand Esse recorded overseas sales of 1.11 trillion won ($740 million), becoming the first single Korean cigarette brand to surpass this revenue milestone.
— (Koreaherald)Amid strong demand for KT&Ese, its total global cigarettes sold rose by nearly a third in last year alone
— [Mar 24, 1:03]