WHO and WHAT? The 'PlayStation' EV is Officially Dead.
On March 25, Sony and Honda have officially cancelled all plans for their joint venture electric vehicles under the Afeela brand following a strategic reversal by both companies regarding future U.S. launches in this segment. This decision marks the end of what was marketed as "the 'PlayStation' EV," signaling that neither party feels confident enough to proceed with developing or selling these specific sedan and SUV models at present time.
Key Points
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1Sony and Honda have officially discontinued development of the 'AFeELA' electric vehicle project.
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2The joint venture had spent several years developing two models, including a sedan priced at $90,000. This decision follows recent policy changes in Japan that shifted away from EV subsidies toward hydrogen fuel cell vehicles.
Developments
Sony Honda Mobility is discontinuing development for its AFEELA electric vehicle models due to a reassessment of electrification strategy driven by shifting EV market dynamics. While the specific project has been cancelled, both companies have agreed to review their joint venture's future direction and will announce further plans soon rather than dissolving entirely at this time.