Mercedes appoints Bradley Lord as deputy F1 team principal
On March 20, Formula One's top tier teams announced a significant restructuring of the management hierarchy at Mercedez. The new appointment sees former communications officer and official representative for Mercedes-Benz Group AG stepping up as deputy team principal to support Toto Wolff in his role leading F1 operations from headquarters.
Key Points
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1Mercedes has appointed Bradley Lord as its new deputy team principal to support Toto Wolff.
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2Bradley Lord previously served in roles including official communications officer and chief of staff before this promotion.
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3The appointment is part of a restructuring aimed at better distributing responsibilities within the Mercedes F1 leadership hierarchy, with no changes expected for Wolf's core duties.
Developments
Perspectives
Mercedes has announced a reshuffle of its Formula 1 team's managerial structure, appointing Bradley Lord as deputy team principal to support Toto Wolff.
— [Mar 20, 18:00] Motorsport'Toto Wolf responsibilities at the head of Mercedes F1 will not change one millimeter' due this move
— [Mar 20, 15:45] The-race (via excerpt)"Dans une optique de répartition des responsabilités au sommet de la hiêrarchie" Bradley Lord a eˆte nomme directeur d'equipe adjointe
— [Mar 20, 15:46] Autohebdo.fr"Команда Mercedes объявила о назначении Брэдли Лорда на должность заместителя руководителя команды Тото Вольффа в рамках укрепления управленческой структуры"
— [Mar 20, 19:38] F1news.ruMercedes Formula One Team announced Bradley Lord as its deputy to Toto Wolff following an internal restructuring of the managerial hierarchy. The British journalist joined F1 in 2001 and progressed through various roles at Renault and Daimler before becoming head of communications for Mercedes' motorsport ventures starting around his debut year, eventually rising from strategic director positions by late 2024 to this new role as deputy team principal.
Bradley Lord a été nommé directeur adjoint des équipes à Mercedes en Formule 1 pour renforcer la direction du groupe après avoir pris les commandes provisoires lors du Grand Prix d'Émilie-Romagne. Toto Wolff confirme que ce changement, déjà opérationnel depuis un certain temps officiellement valide par le Britannique qui gère l'équipe avec succès malgré des difficultés techniques récentes.