WHO acquires British meal replacement firm Huel for €1 billion deal
Food and drink giant Danone has agreed a major acquisition of the Hertfordshire-based company, which specializes in protein shakes and plant nutrition products like its flagship product "Hue". The transaction is valued at approximately one euro-billion (€908 million), marking Huel's strategic entry into international markets through this partnership. This deal represents significant growth for Danone as it seeks to diversify beyond traditional food sectors, while securing a key player in the health and wellness industry with over 15 years of experience since its founding by Dr. Tim Spector.
Key Points
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1Danone has agreed to acquire British meal replacement company Huel.
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2The deal is valued at over one billion euros, making it a significant transaction for the food and drink giant.
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3Huel was founded in Hertfordshire in 2015 by its founders who left Nestlé after disagreements on product development priorities.
Developments
Danone has agreed to acquire Huel, a British meal replacement startup founded in 2015 that produces powders and snacks designed for functional nutrition expansion. The deal is estimated by Financial Times analysts at approximately one billion euros (£870 million) and aims to accelerate the company's international growth ambitions within this sector.
Danone has agreed to acquire British meal replacement company Huel for approximately €1 billion. The deal is subject to regulatory approval but aims to accelerate both companies' growth through combined infrastructure, distribution capabilities, and expertise in functional nutrition.